Mix in the beetroot powder and leave the mixture to stand for a few hours or overnight to infuse.
When infused, place the beeswax and coconut oil in a microwaveable container and heat for 30 seconds at a time in the microwave until the beeswax is completely melted. Stir in between each heat burst.
This process could also be done in a double boiler.
Slowly and carefully pour the glycerin mixture into the beeswax mixture and whisk quickly to mix together.
Add the essential oil if using and mix through.
Allow the mixture to cool down, mixing on a regular basis to make sure the red is incorporated throughout the mixture.
Then pour the mixture into small glass jars, lip balm containers or tins.